Panel: Maxing out connected TV
Date & Time
Tuesday, April 4, 2023, 12:30 PM - 1:10 PM
Toby Dewar Thad King Laura Pulini Dave Haddad Phil Hammond Adele Wieser

Will ads on Netflix and the growth of FAST increase the importance of connected TV to buyers – and will TikTok become a meaningful TV presence? How do we achieve rapid reach-build if more viewing is spread across a spectrum of streaming services delivered to the TV set, with large quantities of on-demand? What are the winning tactics when using targeted TV to reach new customers (rather than messaging old ones)? What difference will it make when buyers can choose ad break positions, and target contextually, using programmatic (along with frequency management and competitive separation)? How do we maximise the value of live content, and especially sports, on connected TV – any improvements needed in DAI, programmatic or workflows as audiences scale? Is Australian cross-platform measurement robust enough to support ongoing growth in streaming and especially connected TV, and is there any role for Alternative Measurement & Currencies?


Moderated by Toby Dewar.