What CMOs need from TV today to drive effectiveness
Date & Time
Tuesday, April 4, 2023, 2:50 PM - 3:30 PM
Paul McIntyre Susan Coghill Stuart Tucker Jon Wild

How focused are CMOs at the top level on academic effectiveness versus the reality of delivering results

Have the rules changed on effectiveness or is just harder to achieve with fragmented audiences? 

CMO views of the future of television

What excites CMOs about the revolution happening in TV as streaming takes over

Does Linear have a future? Is it important for them to have strong Australian TV brands. What are they doing to support them

Should broadcasters being doing more to offset the decline of linear audiences? Are you happy with their approach to streaming?


Moderated by Paul McIntyre.