Ad-UX, effectiveness and monetisation: finding the perfect blend
Date & Time
Tuesday, April 4, 2023, 3:30 PM - 4:00 PM
Mark Frain Justin Lebbon Paul McIntyre Michael Stephenson Caroline Oates Natalie Gabathuler-Scully

Media owners respond to the key points raised by our CMOs in the previous panel, before they consider how television achieves the optimum balance of consumer advertising experience, content monetisation and advertising effectiveness – especially in the streaming space. You can expect the discussion to span frequency capping, ad loads and ad break insertion, with reference to consumer expectations, global benchmarks and where we are today. We take a look at digital distribution strategies, including the role of owned-and-operated apps (e.g. BVOD) and third-party distribution in the streaming space. We also consider the next steps in valuing cross-platform premium video in Australia, including whether there is a role for the kind of alternative measurement and currencies that have emerged in the U.S.

Moderated by Justin Lebbon and Paul McIntyre.