How networks generate excitement and deliver the audiences advertisers need
Date & Time
Tuesday, April 4, 2023, 12:10 PM - 12:30 PM
Justin Lebbon Jane Palfreyman Liana Dubois

We find out how broadcasters are delivering the audiences advertisers need, in a discussion that spans commissioning strategy, channel and show marketing, and windowing. How do they take new shows to market, maximise the excitement and then generate ongoing buzz for the latest reality and drama? How do networks ensure their BVOD apps, channel and show brands stand out in an increasingly fragmented distribution marketplace? We explore how pre-broadcast streaming premieres and digital exclusives can change where people watch their content, and whether deeper BVOD libraries attract incremental viewing or meet different audience needs. There is a focus on how networks maximise engagement with younger viewers.