Name
Global best practice for broadcasters seeking greater share of digital video consumption
Date & Time
Wednesday, March 6, 2024, 9:00 AM - 9:15 AM
Guy Bisson
Description

Ampere Analysis outlines five strategies that will help broadcasters everywhere increase audience reach and viewing minutes on their streaming services, drawing on global best practice and the company’s own insights. You can expect a look at content and catalogue development, windowing (including the impact of streaming premieres or exclusives), and distribution – including the use of FAST. The countdown to broadcast switch-off has started – you will hear how broadcasters can improve their chances of successfully migrating their linear broadcast audiences and ad revenues into a majority-streaming and then all-streaming world. The presentation also highlights three commonplace broadcaster practices that are likely to reduce their chances of a successful linear-to-streaming migration.