Name
The Streaming Transformation: What Companies Must Do Now to Participate in TV’s Next Phase of Growth
Date & Time
Wednesday, March 6, 2024, 9:15 AM - 9:30 AM
Speakers
Description
The new reality: streamers are here to stay. For media businesses to successfully compete, they must actively participate in TV’s transformation. Mark McKee, General Manager of FreeWheel, outlines the key strategies for success as technology, data and media continue to collide.