80% of Aussies households have a connected TV (CTV). That means there is a growing amount of TV viewership and measurement that already exists in Smart TV’s today through a technology called Automatic Content Recognition (ACR). This provides a view of what and how consumers are watching across the entire screen from linear, streaming to gaming. What does ACR mean for Australian content owners, advertisers and consumers? How can this ‘screen level’ view benefit the industry as a whole?