This discussion tackles one of the biggest questions in AV: whether YouTube is TV. If broadcasters, channel owners or premium studios distribute long-form content on YouTube (possibly selling their own ads), is that inventory TV – or does the wider content environment diminish its value? Can buyers find TV-like, brand-safe content across the platform to use for audience extension – and would they like more of it? Is there an opportunity for TV companies to create premium, curated ‘fit-for-TV’ inventory on YouTube, and could they monetise it sufficiently or harness this platform without undermining their owned-and-operated streaming services?