We explore the impact of global-local operating models in Australia (Paramount / Network 10, DAZN / Foxtel) and consider the scale – and potential collaborations – needed to compete with Prime Video, Disney+, Netflix (especially if it acquires Warner Bros.) and YouTube. Some European broadcasters are partnering with these companies in an effort to reach incremental digital audiences (e.g. France Télévisions / Prime Video and TF1 / Netflix). What do our broadcasters think of that model, or using YouTube to monetise long-form content at scale? We want to know how broadcasters can grow ad revenue, so consider the opportunity to take more performance and small-medium business advertising budgets, and ask if this goes hand-in-hand with making TV easier to buy and shifting towards outcomes measurement. Finally, how do we convince brand CFOs they cannot live without trusted, high-attention (and higher priced) media?