Streaming participation is broader, datasets are deeper, and new forms of trading are emerging that could reshape how success is evaluated across all channels.

Through Streamscape, VOZ Streaming, major global partnerships and the introduction of big data into the framework, Australia is moving toward an industry model designed to endure well into the 2030's.

Central to that future is a simple principle: markets work best when everyone is operating from numbers they trust and standards that are applied consistently.

Events in the UK have shown the tension that can arise when premium video investment is sought without clinical grade, independent accountability. Australia has the opportunity to lead the world in video measurement, all founded on a common approach.

In this session, Karen will outline how OzTAM is expanding participation, strengthening transparency, and building infrastructure intended to serve the whole market - with one set of expectations across every video platform.