New Zealand’s commercial television market is dominated by two major broadcasters, both facing challenges familiar to markets around the world: stable viewing, intensifying competition, and limited structural growth.

In this session, Jodi O’Donnell, CEO of TVNZ, outlines the strategic direction of the country’s largest commercial broadcaster around how it plans to grow audiences, attract new advertisers, retain existing partners, and respond to increasing global competition.

The discussion will explore where the market currently stands on collaboration, what structural shifts are required, and how Jodi sees the future of commercial broadcasting in New Zealand.

There is a significant opportunity for New Zealand to build a modern, measurement-, technology- and data-led television ecosystem. But fully realising that opportunity will require a new mindset and genuine coordination among domestic broadcasters.