Full Name
Mark McKee
Job Title
General Manager
Company
FreeWheel
Speaker Bio
Mark McKee is General Manager of FreeWheel, a Comcast Advertising company, which provides the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, data types, and sales channels, in order to ensure the ultimate goal – results for marketers.
In this role, Mark leads strategy and direction for the global organization, which provides technology solutions connecting buyers and sellers and new industry initiatives and offerings that are at the forefront of shaping the future of TV advertising. Under his leadership, FreeWheel is spearheading the quest to make the TV industry more data-fueled, automated, and beneficial to both the buy and sell sides.
Previously, Mark served as the company’s North American Chief Revenue Officer. During his tenure, Mark drove revenue growth by overseeing FreeWheel’s efforts to provide innovative solutions to agency and advertiser clients using premium video and TV. He was promoted to this position from his prior role as the company’s Senior Vice President, Marketing.
Mark came to FreeWheel from Videology, where he was Senior Vice President, North America, spearheading commercial responsibility across marketing, strategy, and sales efforts in that region. He also served as Vice President, Sales strategy and development for Videology. Prior to this, Mark was Vice President, Sales Strategy for Joost, an internet TV service at the time. In his role, Mark was responsible for the positioning, development, and launch of the company’s advertiser offering, as well as the operational deployment of advertising innovations.
Mark’s interest in media start-ups began as a Sales Strategy Manager for Massive Incorporated, the leader in dynamic in-video game advertising, which was acquired by Microsoft. Before that, he worked with MTV Networks' New Business Development and Sales teams in New York, developing sales strategies and cross-platform communications programs for new and existing advertisers. Mark also held positions at McCann Erickson New York and Fountainhead Creative, both in a business development capacity.
Mark has more than 20 years of experience in sales and marketing, primarily in media startups, advertising, and technology. Mark has been quoted in publications such as Ad Age, Adweek, AdExchanger, Beet.TV, Digiday, and more, and he has joined the stages of top industry conferences – including Advertising Week New York, Cannes Lions International Festival of Creativity, and CES. He holds a Bachelor of Arts in political science and theater from Union College and resides with his family in the New York area.
In this role, Mark leads strategy and direction for the global organization, which provides technology solutions connecting buyers and sellers and new industry initiatives and offerings that are at the forefront of shaping the future of TV advertising. Under his leadership, FreeWheel is spearheading the quest to make the TV industry more data-fueled, automated, and beneficial to both the buy and sell sides.
Previously, Mark served as the company’s North American Chief Revenue Officer. During his tenure, Mark drove revenue growth by overseeing FreeWheel’s efforts to provide innovative solutions to agency and advertiser clients using premium video and TV. He was promoted to this position from his prior role as the company’s Senior Vice President, Marketing.
Mark came to FreeWheel from Videology, where he was Senior Vice President, North America, spearheading commercial responsibility across marketing, strategy, and sales efforts in that region. He also served as Vice President, Sales strategy and development for Videology. Prior to this, Mark was Vice President, Sales Strategy for Joost, an internet TV service at the time. In his role, Mark was responsible for the positioning, development, and launch of the company’s advertiser offering, as well as the operational deployment of advertising innovations.
Mark’s interest in media start-ups began as a Sales Strategy Manager for Massive Incorporated, the leader in dynamic in-video game advertising, which was acquired by Microsoft. Before that, he worked with MTV Networks' New Business Development and Sales teams in New York, developing sales strategies and cross-platform communications programs for new and existing advertisers. Mark also held positions at McCann Erickson New York and Fountainhead Creative, both in a business development capacity.
Mark has more than 20 years of experience in sales and marketing, primarily in media startups, advertising, and technology. Mark has been quoted in publications such as Ad Age, Adweek, AdExchanger, Beet.TV, Digiday, and more, and he has joined the stages of top industry conferences – including Advertising Week New York, Cannes Lions International Festival of Creativity, and CES. He holds a Bachelor of Arts in political science and theater from Union College and resides with his family in the New York area.
