Cate Hefele is the Managing Director, Go to Market at the Foxtel Group, where she drives the marketing, media, social, and fan engagement strategies for Australia's leading streaming brands, Kayo Sports and BINGE. With over a decade of experience in global sports, media, and strategy, Cate previously served as the Executive Director for Kayo Sports and as a management consultant at McKinsey & Co. Before moving to Australia, Cate began her career at the NFL headquarters in New York, where she spent six years across marketing and partnerships. She holds degrees in Business and Journalism from the University of Notre Dame and hails from Portland, Oregon.