To understand where video is headed, we must first understand where it stands today. This opening session provides a data-rich overview of the UK video ecosystem packed with the latest data and statistics on how audiences are consuming content, which platforms are leading the way, and what this means for media owners, advertisers, and brands.

Drawing on the latest insights from leading analysts, the session will cover:

- Shifts in audience behaviour across broadcast, streaming, social, and short-form platforms.

- The evolving balance of power between global streamers, UK broadcasters, and social video.

- How consumer habits are reshaping monetisation strategies and content commissioning.

- The strategic implications for anyone creating, distributing, or investing in video in 2025.

This opening keynote will set the agenda for the day: a clear, objective snapshot of the UK video landscape and the major players and trends shaping its future.