Social platforms move fast and what works today might flop tomorrow. So how can publishers keep up and create content that really sticks? Jungle Creations will share how they're building sticky content and give you their top tips on what’s trending right now across TikTok, Instagram, and YouTube, and show how those insights can shape IP that goes beyond social. From surprising details like “this shade of green is killing it” to bigger shifts in tone and format, you’ll see how data can fuel creativity and help you build IP that lasts online and in real life.