Xanthe Pickford-Avery is a digital leader at the7stars, the UK’s largest independent media agency. She pioneered the7stars’ YouTube Transformation team, helping clients unlock the full potential of video – which played a key role in the agency being named a YouTube Masters agency. Xanthe also helps to lead the agency’s innovation agenda and people development strategy, as a member of both AI and Development leadership teams. Recognised as one of MediaLeader’s Future 100 and featured on the Performance Marketing World Powerlist, she is a respected voice in the UK digital landscape and is passionate about driving growth through insight-led, creative digital strategies.