Chris Cookson is the Founder and CEO of Uncovered, one of the UK’s fastest-growing social-first creative agencies and a top three TikTok creative partner in EMEA. Known for his belief that you have “three seconds to save your brand on social,” Chris has built Uncovered around creative excellence, platform-native storytelling, and a forensic understanding of what stops people mid-scroll.
In 2025, under his creative leadership, Uncovered secured major partnerships with Tesco, Nationwide and Rightmove, driving over 30% growth in H1 and redefining how these brands use social as a commercial growth engine. His work blends breakthrough ideas with measurable outcomes—most notably leading KFC’s social transformation: growing the community by 2.34M followers and growing, delivering the award-winning Oiled Up campaign, which earned TikTok’s Greatest Creative award in 2024 and drove significant uplifts in engagement and sales.
Chris is committed to building an agency that grows fast and stays true to its values. Uncovered’s culture is shaped by his belief in honesty, data-driven decision-making and creating an environment where great work is genuinely enjoyable to deliver. Alongside co-founder Catherine, he has raised entry salaries above the London Living Wage, invested in emerging talent, partnered with Resurgo, and championed DE&I - with 63% of the team now women. Looking ahead, Chris is focused on ensuring Uncovered becomes the go-to partner for brands that see social as the primary driver of brand growth.