Pete Hickman is Senior Vice President, Propositions, at The Economist. He is responsible for driving growth by creating and scaling new B2C and B2C offerings, as well as owning the strategy function which enables the team to turn insights into market-ready products. His goal is to champion innovation and transformation to ensure The Economist remains at the forefront of global media and intelligence.

He was previously at The Telegraph for over 10 years, as Managing Director, Subscriptions. Here he was responsible for subscriptions strategy and P&L across digital and print. His focus was spearheading a strategic and cultural shift to make subscriptions the top business priority, and kickstart the 5-year plan to reach a million subscribers.