The relationship between mobile app usage and TV consumption is a dynamic interplay that brands must seek to understand. Each year, Samsung Ads leverages its first-party data set, the largest set of TV data in Europe, to identify trends and deliver actionable intelligences for advertisers to navigate the changing TV landscape. In 2025, they've introduced an additional layer of Samsung mobile data, providing a multiscreen perspective on changes in media consumption. At The Future of Brands, they'll unveil the findings of this groundbreaking streaming report for the very first time. You'll learn all the intricate ways in which today's cross-device behaviors can inform and revolutionise your media plans.