As COO, Zoo 55 Graham jointly leads a newly formed digital label within ITV Studios aimed to be a leading force in digital entertainment on a global scale - taking more ITV Studios brands even further into digital including YouTube channels, social media and streaming platforms, building on the existing portfolio of 160 owned and operated channels on YouTube and 20 FAST channels across 18 territories. It will exploit the 90,000+ hours in the ITV Studios catalogue to see a number of new channels launching across AVOD and FAST, alongside bringing the same IP to life in the gaming sector including creating environments for audiences to engage with its brands on immersive platforms like Roblox, Fortnite and Minecraft.

Prior to this as EVP, Digital Partnerships, Graham led ITV Studios’ global Direct to Consumer and digital content strategies, as well as seeking out innovative new business opportunities for its 90,000 hour catalogue of programming, the second largest of its kind in the world. He and his team interfaced with partners such as Samsung, Google, Meta, Amazon, Pluto and TikTok to create content and product offerings in the social, FAST and AVOD/SVOD space which reach fans of ITV Studios high quality and diverse scripted and non-scripted programming, wherever they are and on whichever platform they are watching.

With over 15 years of experience in the TV sector, prior to joining ITV Studios Graham was Director, Commercial Development at Disney where he created an optimised EMEA sales strategy and was responsible for negotiating regional sales activity with key clients such as Amazon, Netflix, Sky and HBO. Before this he held the role of Director, Branded Services and Digital Distribution, EMEA for eight years, working across the Marvel, LucasFilm, ABC Studios, Pixar and Disney Animation brands.