In this session, highly regarded research firm Ampere Analysis will provide data-driven insights into brand sports sponsorships. They’ll take a look at:

- Emerging brand categories and innovative partnership deals

- Global sports events, their sponsors, and the new commercial potential of emerging competitions.

How buyers can unlock more value from sponsorship assets

- A dive into how US and European leagues leverage assets differently — and where the opportunity lies.

- How brands can drive revenue and engagement through meaningful sponsorships in women’s sport

- 5 tailored sponsorship opportunities for brands featuring an analysis of sports consumer attitudes and behaviours, and sponsorship white gaps.