Sarah leads Platform Experience and Innovation at Wavemaker Globally, working with leading brands like L'Oréal and Danone on platform experience and transformation. A champion of AI innovation, she spearheaded the rollout of WPP's creative technology AI program across GroupM, mentors talent in AI, and develops cutting-edge AI projects spanning media, service and creative transformation. With 17 years of experience, including roles at P&G, Casio, Equinox, and as CMO of Vrumi, Sarah is recognized as an IPA Woman of Tomorrow, Media Leader Future 100, and listed on the Powerlist 100 Performance Marketers. She has also served as Chair of the Campaign Technology Awards and as a start-up advisor at Seedcamp. Driven by learning, she recently completed an Executive Design MBA at the London Future Academy.