Rhiannon Davies is VP of Creative Strategy and Product Lead for Jellyfish Social Agents™, the agency’s proprietary AI platform, designed to supercharge creativity and strategic delivery at scale.

With a background at Netflix, Burberry and Selfridges, she’s helped shape global marketing strategies that put culture and innovation at the core — from genre-defining shows like Black Mirror to pioneering social platforms.

Also a creator and podcast host with 140K+ followers, Rhiannon brings a rare dual perspective: one part strategist building AI into the workflows of global brands, one part creator navigating those shifts in real time. She’s currently exploring how AI agents will reshape not just how we work — but how brands (and creators) drive value, earn attention, and stay culturally fluent in an AI-native era.