This is a strategic-level panel about how AI is changing how brands show up in LLMs, and how to think about consumer’s online research, discovery and search behaviour. With half of Google searches already featuring AI summaries, a figure expected to rise to more than 75 percent by 2028, this business-critical session will reveal how brand leaders are making sense of audience behaviour, brand discovery and buying journeys. Our goal is to help make sure your marketing is future-proofed and doesn’t miss out from a potential boom in LLM recommendations. You can expect real examples of how leading marketers are starting to prepare for LLM based recommendation ecosystems and early indicators of successful strategies.