Name
Is a weak effectiveness culture quietly costing your business millions?
Date & Time
Wednesday, April 29, 2026, 10:40 AM - 10:55 AM
Speakers
Description
In this session, Seena Samani, Head of Marketing Effectiveness at Lloyds Banking Group, explores what happens when effectiveness is treated as a reporting function rather than a driver of smarter investment decisions. Drawing on LBG’s transformation journey, she’ll outline five key lessons – from unifying fragmented reporting to building an insight powered culture that shapes strategic choices.
Location Name
Broadcast Studio
Full Address
180 Studios
180 Strand, Surrey Street
London WC2R 1EA
United Kingdom
180 Strand, Surrey Street
London WC2R 1EA
United Kingdom