Brand-building delivers growth - but are you able to prove it to your leadership, your CFO? This panel is for marketers who want to prove that their spend delivers. You’ll find out what commercial levers brands rely on to grow and how to relate this to campaign outcomes. The panel will explore how media affects company value - pricing power, margin resilience and perceived worth. You’ll also learn which metrics CFOs value most and, crucially, how you can strengthen your case for decision-making in brand-building channels. Join us on if you’d like to find out how marketing leaders are reframing branding, not as a “nice to have”, but as the engine of tomorrow’s growth.