In this fireside conversation, Natalie (Barilla) shares how they are taking steps to build practical applications for AI to apply in their everyday marketing work, while navigating pitfalls like usage guidelines, data protection, bias, and duplication of effort. You’ll learn how to create clear "where we will and won’t use AI" boundaries, train marketers to prompt inclusively, and put human review where AI is most likely to fail. Using real work and real challenges, they’ll show how to keep creative excellence and inclusion at the heart of AI transformation, so your brand stays relatable and relevant. Plus, explore the evolving role of AI in brand building and why we now need to think about marketing to the agents as well as consumers.