Zehra Chatoo is on a mission to minimise bias, amplify culture and unlock creativity in a world of AI. In this session, she will discuss how brands have an opportunity to responsibly take ownership of AI, in the decisions made before prompting, and in how systems are shaped, governed and used. In this session, you'll hear practical, actionable ways that you and your team can take ownership, from how to brief, build and train, to how to actively shape and co-create with AI in a way that is intentional, inclusive and accountable.