As media consumption fragments, measurement hasn’t kept pace—remaining siloed across TV, digital, and retail. This session will show how that disconnect leads to incomplete, and often misleading, conclusions, especially when performance is judged platform by platform rather than across the full consumer journey. Ronny Golan, CEO at ViewersLogic, will demonstrate how a unified A/V approach can cut through the noise to reveal what’s truly driving campaign performance, backed by real campaign evidence.