For financial services brands like Wise, growth is built on trust, consideration, and longterm
customer value. This fireside chat explores how Wise thinks about channel strategy
and measurement in a category where audiences take time to convert, purchase journeys
are fragmented, and brand and performance must work hand in hand.

The conversation will unpack how Wise measures what really drives impact across the
funnel: from building confidence in the brand to influencing consideration, conversion, and
long-term usage. It will look at what’s working, what has had to evolve, and how marketers
can create measurement frameworks that reflect real customer behaviour, not just shortterm
signals.