AI agents are no longer a future-facing concept. They are already making decisions, moving budgets and optimising campaigns in real time, and the brands that understand how to harness them are pulling ahead fast.

But what does that mean for your team, your media plan, and your day-to-day workflow? This masterclass is designed to answer exactly that. Whether you are completely new to agentic AI or have been following its development with keen interest, this session will ground you in what it is, what it can genuinely do for advertisers, and where it is already being deployed across programmatic and beyond.

PubMatic's Alisdair Newman and Stephen Kelly will go beyond the theory with a live demonstration showing what AI-powered, automated advertising looks like in practice today, not in the abstract, but running in the real world. You will see how intelligent, adaptive tools can help brand teams of any size move faster, make smarter decisions, and get more out of every pound of media spend.

The session closes with an open, interactive discussion so you can bring your own questions, challenges, and scepticism to the table.

Attendees will leave with a clear understanding of what agentic AI is and is not; a practical picture of how it is already being used in brand advertising; and the confidence to start asking the right questions of your own agency and technology partners.