AI is already embedded in how many brand and marketing teams work. This masterclass will map out how AI can be used in campaign creation across creative production, media planning, and organisational design.

The session brings together three perspectives that collectively cover the full campaign lifecycle:
Creative ops and production - How AI is changing creative workflows, asset production, and the speed of creative output
Media planning - How AI is being used in media planning, audience targeting, and campaign optimisation
AI business transformation - How organisations are embedding AI across marketing functions, managing change, and restructuring teams

We’ve invited three experts to speak about how they’re implementing AI tools and have an honest discussion about where these tools help - and where they don't.