Dr. Lee Bofkin has had an enviably creative career. Dancer, scientist, agency founder, calligrapher and all round ledge, he's bringing his signature toolkit to you (well, you'll have to meet him in the room). In this hands-on workshop, he'll guide you step-wise through four stages: generating a wide range of ideas using random object ideation, learning the rules of creative pair-work so you build on each other's ideas, using creative nudges to push ideas somewhere new, and applying constraints to make your ideas more actionable. These techniques work solo or in a group, on any brief, in any industry. You'll apply them live in the room and walk out knowing exactly how to use them again, for the rest of your life. You lucky sausage!