As Global Chief Strategy Officer, Manfredi leads the development of the Interbrand approach, supports companies in defining their business strategy, and is responsible for managing relationships with key customers.

With Interbrand for over twenty years, Manfredi has collaborated with some of the most important companies on the global scene, making sure their brand was a powerful catalyst for business growth.

His experience brings with it a vast number of challenges in various sectors, including mobility, fashion and luxury, telecommunications, financial services, and automotive. He has managed relationships with clients such as Pirelli, Allianz, Ferrari, Vodafone, FS, TIM, Ericsson, Prada, Goldman Sachs, Juventus, etc.

Manfredi participated in the writing of one of the best-selling and critically acclaimed books, Meta-Luxury: Brands and the Culture of Excellence, proof of his vast experience in the luxury sector.

He regularly contributes to the Best Global Brand study, one of the most respected
international business rankings globally.

Manfredi has been featured in international newspapers such as The New York Times, Wall Street Journal, The Economist, Financial Times, and BBC World. He has been invited to participate in conferences as a speaker on various continents and regularly takes part in lectures at various universities and MBA courses.

Prior to his current role, Manfredi was Chief Strategy Officer, EMEA, after being
CEO of the Interbrand office in Milan. Thanks to his leadership, the business has increased its growth, hiring talent and creating award-winning projects for clients with global reach.
Manfredi holds a degree in Economics and Business Administration from Bocconi
University in Milan, where he contributes to some of his lectures as a guest professor.

He currently lives in London with his family.