Andria has 30 years' experience in marketing and technology, focusing on re-energising brands through consumer engagement and digital innovation. She has recently been appointed to spearhead Allwyn's UK operations, reinvigorating the National Lottery to deliver more to Good Causes. The National Lottery currently delivers c.£30m weekly to Good Causes, making it one of the UK's most significant societal contributors.

Prior to Allwyn, Andria was CEO of Tag EMEA, leading the transformation of the independent, global marketing production partner for brands and agencies. She spent six years as CEO of Centaur Media PLC, which she evolved into a business intelligence and data group, and four years as CEO for EMI Music UK & Ireland, following senior roles at Bauer Media and the BBC.

Andria has served as a Non-Executive Director at multiple organisations including 888 Holdings PLC, Gamesys Group plc and most recently Sophia Webster. She has chaired Ad Week Europe's Advisory Board and held trustee positions at the Media Trust and the Roundhouse as well as being named Change Maker of the Year (2021) and Agency Leader of the Year (2023) by the Drum Awards.

Andria was appointed President, Advertising Association early in 2025.