As the Growth Director at Starling Bank, Lily is a results-driven leader with a proven track record of scaling world-class brands through rigorous, data-driven strategies. She previously served as the Head of Performance Marketing at Amazon, where she led global marketing across 15 countries and delivered millions in efficiencies by in-housing media functions and spearheading MarTech transformations. With prior leadership stints at The Telegraph and Bionic Group, Lily is a specialist in translating complex data into aggressive growth plans, recognized for building high-performing teams and managing multi-million-pound budgets to achieve industry-leading ROI. By fostering a culture of continuous optimization, she consistently transforms deep analytical insights into actionable roadmaps that drive sustainable business growth.