Tim Cady is a senior media and AdTech leader specialising in addressable, data-led and connected media. He is Managing Partner at PMX Lift, Publicis Media, leading product, operations, measurement and analytics.

He has a strong track record of building scalable, monetisable platforms across CTV, linear and digital ecosystems. Prior to this, he spent over eight years at Sky, helping scale AdSmart, the UK’s first addressable TV solution, and leading addressable planning. He began his career at Channel 4, contributing to the launch of 4oD.