Sara Farrow is Head of Marketing Operations at the RSPB, helping one of the UK’s most established brands grow relevance with new audiences within a fast‑evolving, multi‑channel landscape using limited budgets. She oversees the strategy, planning and decision‑making that underpin marketing performance, balancing brand‑building and activation across always‑on activity and campaign investment in owned, earned and paid channels. With experience spanning purpose‑driven organisations and senior commercial roles, Sara has a track record of evolving how marketing is done, leading pilots to test new channels and formats, building evidence quickly, and using learning to inform confident, scalable decisions.