Monica is a strategist who endeavors to turn audience insight into real business growth. With 18 years’ experience across FMCG and Retail, she has developed comms strategies for some of the world’s best-known brands. She is currently Director, Client Strategy at Reach where she drive upstream marketing conversations with clients and agencies. Most recently, from 2021 to 2025, she was Head of Strategy at Wavemaker, where she oversaw the strategy team and partnered with clients like Danone, e.l.f., and Square to create bold, insight-driven campaigns. Before that, she headed up strategy at Verizon Media, leading comms and creative teams while shaping Yahoo’s eCommerce offer for the UK. Earlier in her career, she worked with brands including Mondelez, Heineken, P&G, Royal London, Bel Groupe, the British Heart Foundation, and Jack Daniel’s — always with a sharp focus on delivering work that connects with audiences and drives results.