Charlie oversees the group’s combined go-to-market approach, strategic planning product and its work on critical clients. He shaped strategy for some of the world’s most recognisable brands, both in the UK and internationally. His work has been recognised with a collection of agency, commercial and individual accolades, including IPA Effectiveness Awards, Effies, Campaign Media Awards and a Media Week Grand Prix. An expert on the intersection between business and marketing, Charlie is the second-ever media specialist to convene the IPA Effectiveness Awards in nearly 50 years and is a recipient of the IPA President’s Prize for his work on start-up brand behaviour. Charlie has also authored some of the industry's most influential and acclaimed research into the disruptive success of the tech giants during the 2010s.