Keep & Grow
The television industry has never delivered a better product than today. It is stunning: the user experience, the choice of payment plans (including free and ‘lite’), the quality and diversity of content, the depth of the back-catalogue for superfans, the never-ending slate of original new programming, the choice of device and platforms and apps and discovery methods. Whether in a free home or a pay home, consumers have never had it so good.
But, as we look around from this summit of success, there is a cost-of-living crisis and so less discretionary spend, a limit to the attention anyone can give to Media & Entertainment, and still the need to feed an expanded TV ecosystem and deliver growth to shareholders. So, the challenge is clear enough: keep what we have, and generate growth in an ultra-competitive market against an unfavourable macro-economic background.
CTV23 is dedicated to making the 2020s a success story for every TV stakeholder! We are focused on:
The near-term revenue growth opportunities are largely understood but success relies on brilliant implementation, something this event has always been keenly aware of. Whether it is churn-busting data analytics, low-latency sports streaming or better content discovery, we need solutions, solutions, solutions. Whether D2Cs onboard their apps with a Pay TV bundling deal, or broadcasters put their best drama into exclusive streaming-only windows, or a Smart TV maker opens its OS to third-party OEMs, we need smart, innovative thinking. This event champions the innovators and thinkers.
After a decade of revolutionary change to the content, distribution and advertising models, which required boldness and a degree of experimentation, the industry must focus on what delivers growth and profit in the long-term – including the right partnerships. The broadcast-to-digital transition has to be successfully managed, too (like beating the sports streaming pirates!). And the TV industry has to decarbonise the entire production-to-consumption value chain and end that process as large and as profitable as it began.
The foundation stone for everything, whether you expect someone to keep subscribing or need to deliver the audiences advertisers want. In a world of media saturation, the television industry must grow its share of time (better content, better UX, better content discovery?) to raise all boats. The fight for eyeballs will determine success for channels, BVODs, AVODs, SVODs and FASTs – and influences where content is made available.
The near-term revenue growth opportunities are largely understood but success relies on brilliant implementation, something this event has always been keenly aware of. Whether it is churn-busting data analytics, low-latency sports streaming or better content discovery, we need solutions, solutions, solutions. Whether D2Cs onboard their apps with a Pay TV bundling deal, or broadcasters put their best drama into exclusive streaming-only windows, or a Smart TV maker opens its OS to third-party OEMs, we need smart, innovative thinking. This event champions the innovators and thinkers.
The days when a Pay TV operator could charge £10 per month for HD are long gone! It is not easy to create incremental ARPU from a discrete new TV ‘feature’ today. We have to work hard for the new opportunities but they are there, like addressable TV advertising. There are new markets to explore. Hotels are due an entertainment revolution (catching up with the living room). The nascent driverless vehicle will create a 25th hour in every day, which media companies can make their Golden Hour. The Metaverse is coming…
