Deutsche Telekom is committed to an all-streaming future and is now working to transition consumers to a unicast IP environment, however long that takes, to guarantee web velocity for its TV innovation. At the same time, it has created a common cloud-based TV backend for Europe and is also harnessing ‘global’ OS solutions including Apple (with a fully integrated app and customised remote control for Apple TV 4K, which Deutsche Telekom ships to subscribers) and Android TV (for MagentaTV One and MagentaTV Stick). You will hear how these efforts impact the consumer experience. What are the services and features, and new device options, that will persuade even more households to embrace the all-IP future? We take a look at the vision and the execution strategy for a once-in-a-lifetime transformation of networks, operations, CPE and CX.