How broadcasters increase their share-of-time in digital
Date & Time
Wednesday, March 22, 2023, 9:05 AM - 9:20 AM
This presentation explores the impact of broadcasters in the streaming space to date, and how they can increase their share of viewing time in digital. What will draw more viewers into BVOD and keep them there for longer – including among young adults and over-60s? How can broadcasters build digital market share outside their owned-and-operated (BVOD) apps? The impact of content, windowing and distribution strategies are all considered.