Our Masterclasses are designed to give more time for special-focus topics and encourage maximum audience interaction. This discussion spans: The opportunities created by FAST for content owners; FAST launch and go-to-market strategies including platform partnerships, marketing and content discovery; Where FAST fits into the wider distribution portfolio, and what it offers that is special/unique; Technology considerations (including when to build/publish directly or use channel aggregators); Best practice when monetising FAST with ads, including the role of different value-chain stakeholders such as content owners, channel curators and Connected TV platform/OS/UX providers.