Panel: Boosting broadcaster share-of-time in streaming
Date & Time
Wednesday, March 22, 2023, 10:05 AM - 10:45 AM
Ajey Anand Mary Ann Halford Pierre-Adrian Irlé Kasia Jablonska Oliver Koch

• Where are the opportunities for broadcasters and channel owners to deepen partnerships for digital distribution: SVOD, AVOD, FAST, Pay TV, YouTube, Snap, TikTok, social creators…? • How do FAST channels and FAST distributors complement a broadcaster owned-and-operated app – what is the unique value they provide to the consumer and content owner? • What impact do streaming exclusives or streaming-first windows have on where consumers see broadcaster content – does it cannibalise broadcasting or deliver incremental viewing? • What are the technology priorities if we want to boost broadcaster share of streaming: UX, personalisation, analytics, QA, device reach, app lifecycle, delivery networks, etc…? • How do we make more of library content, including rich content archives: how can old programming be given a new life, and surfaced more effectively? • For older viewers, is there more broadcasters can do to link broadcast linear viewing and on-demand; For younger viewers, should they do more to exploit interest in short-form?

Location Name
Moorgate Hub