Rakuten TV combines TVOD, Subscription, AVOD and FAST in a streaming service that spans Europe and reaches 140+ million households, including via apps on Samsung, LG and various other leading Smart TVs. It also provides VOD stores integrations with Telcos, such as its latest partnership with Orange in Spain. The company helps studios, broadcasters and other content owners expand their streaming reach, and produces its own Originals. This Fireside Chat explores the content strategy designed to give every home a reason to use Rakuten TV, with a special focus on what works for free, paid, linear and VOD – with advice for content owners looking to now engage free audiences. You will hear how Rakuten TV leverages its multi-offering content across different windowing, alongside its Originals – and how they can jointly improve user engagement.