Cyta, a leading telco and Pay TV provider serving consumers in Cyprus, provides multichannel linear TV (spanning entertainment and sports) and VOD via its Cytavision packages, plus the CytavisionGo streaming service for mobile, tablet and computer. The company has also implemented a Smart TV app for Android, Tizen and WebOS that largely replicates the experience already delivered via set-top boxes. This presentation outlines Cyta’s experiences developing an ‘Operator as an App’ solution for Smart TV, including the challenges faced and how they were resolved.