• What changes in the TV-OS landscape will have the biggest impact on the CTV market in the next two years (e.g. global TV brands licensing their OS to third-parties, RDK-based Smart TVs, etc...)? • How do connected TV-OS providers differentiate themselves to consumers (UX, content, voice assistant…); How important is the TV-OS vs television hardware prowess? • Where are the win-wins when a television OEM works with a third-party TV-OS partner, and what are the potential OEM revenue streams, and how much TV-OS choice do OEMs need? • How do TV-OS providers maximise value for content owners and potential advertising partners (is it all about household reach, data opt-ins, content discovery, business analytics, audience measurement, ad targeting…)? • Can Pay TV operators use their own (private labelled) Smart TVs to expand their market reach, and how big could the Pay TV operator Smart TV market grow? • How do we ensure that every television set, in every room, at every price point, in every mature or emerging market, has an excellent connected TV content and UX offering?