How dynamic personalisation and FAST are helping to drive BVOD growth at Seven Network
Date & Time
Wednesday, March 22, 2023, 9:35 AM - 9:50 AM
Seven Network is the leading commercial broadcaster in Australia (based on commercial audience share) and its 7plus streaming service accounts for around half of all BVOD viewing in the country. This recorded Fireside Chat explores the factors behind the success of 7plus, including how dynamic personalisation improves the UX, impacting content recommendation through to what the home screen, content carousels and show art look like. You’ll hear how 7plus goes beyond O&O programming to aggregate streaming channels from third-parties like Bloomberg Television to NBCUniversal. 7plus has embraced FAST, with 40 channels already available, and we consider why users need FAST and how FAST channels can be ‘built-to-order’.