Customer retention: How to keep your customers engaged during a cost of living crisis
Date & Time
Wednesday, March 22, 2023, 11:15 AM - 11:30 AM
Philippe Epailly

In his introduction, Philippe assesses the general impact of the cost-of-living crisis and how it is affecting not just entertainment spending, but the kinds of entertainment we want. He shows the trajectory of SVOD subscriptions and pricing in the UK, plus consumer propensity to stack SVOD services. He reviews competition in the subscription streaming market and consumer sentiment around some key retention metrics.

Location Name
The Ludgate Library